Dan Ariely

Dan Ariely

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and a founding member of the Center for Advanced Hindsight. Dan is known for writing about irrationality, authoring the three New York Times best sellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Dan also answers questions on his Wall Street Journal advice column Ask Ariely, and has appeared in multiple documentaries. His most recent book is Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals, a graphic novel guide to better decision making, published in 2019.

Dan Ariely on iai.tv