Ella McPherson is a Senior Lecturer in the Sociology of New Media and Digital Technology at the University of Cambridge. She also co-directs the Centre of Governance and Human Rights, where she leads the research theme on human rights in the digital age. Ella McPherson's research focuses on symbolic struggles surrounding the media in both democratic and digital transition. She is currently working on the examining the potential for human rights NGOs to use social media to generate governmental accountability.