One of the effects of what we’ve now come to know as modernity is that if you’re not up there with the rest of the crowd following “fashion” then you must be backward. Fashion has many guises and its most obvious manifestation is the clothes industry (the words clothes and fashion are now interchangeable) where models manage to look progressively glamorous whilst they progressively wear less and less. This is a trick, and in this trick lies a moral.

Behind the jargon of political correctness and the hype of the advertising industry, the idea of modernity stands as naked as the fashion models. Like them, it exudes glamour at the same time. But it is the fleeting glamour of built-in obsolescence, and its nakedness attracts and devours. This process is most evident in the garish cities to which people are attracted like suicidal moths to a powerful street lamp. It is estimated that over 70% of the world’s population will be living in cities before the end of this century. Think what will happen to these people when the water stops flowing through the taps, as it will inevitably do, and the flush toilets stop working in the high rise blocks.