It seems impossible to avoid partaking in the ills of capitalism when you’re a consumer. But some people think we still have the agency to resist the logic of the market that wants us to be acting as self-interested individuals, purchasing the best goods at the lowest price, without thinking of the collective consequences. Ethical consumerism aims to avoid some of the moral shortcomings of the market, like pollution, animal cruelty, or exploitative wages. But is it really possible to promote ethical causes simply by buying stuff? And can we really use the market to critique capitalism? Sabrina Martin thinks that despite its many problems, ethical consumerism has the potential to restructure the market's priorities.