Alternative Hedonism

Could post-consumerist life be pleasurable?

Although we accept that we are responsible for climate change, we refuse to see the opportunity it provides for creating ways of living that are both better for the environment and more enjoyable for us.  This is not just true of the general public but also of economists and other ‘experts’ who take global warming very seriously but cannot think beyond the technical fixes that might allow us to continue with our current ways.  Most politicians and business leaders seem likewise incapable of thinking ‘outside the box’ of consumerism.   

Obsessed as they are with economic growth and GDP,  they do not invite the electorate to think about other ideas of progress and prosperity, and are more than happy for advertisers to retain their monopoly over the imagery and representation

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