Are big corporations really aiming for inclusivity by challenging the binary division between the biological sexes? Or have they simply spotted an opportunity to cash in? We must be on our guard against the latter, warns Jennifer Bilek.

In September, Tampax corporation rolled out an advertisement for their menstrual products attempting to be what they call ‘inclusive’ of all people, which erased females from their ads (both in language and visually). The advert garnered nearly 17,000 likes and 25,000 comments.