Are monopolies extinct in the data-driven economy? Some argue yes. Pointing to the transformative powers of disruptive innovation, they reject concerns about monopolization. As Google’s chairman said, “the reason that you should trust us is that if we were to violate that trust people would move immediately to someone else.”[1] Barriers to entry are negligible, he noted, “because competition is just one click away.”[2]
Others disagree. While competitors may be a click away, competition is not. Digital giants may abuse their power, push out competitors, and exploit users. Illustrative is the EU Commission’s recently fining Google 2.4 billion Euros.[3] As a complainant in that case said: “For well over a decade, Google’s search engine has played a decisive role in determining what most of us read, use and purchase online. Left unchecked, there are few limits to this gatekeeper power. Google can deploy its insidious search manipulation practices to commandeer the lion’s share of traffic and revenues in virtually any online sector of its choosing, quietly crushing competition, innovation, and consumer choice in the process.”[4]
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