Why are black people stopped by police more than white people? Is it simply the actions of an explicitly  racist contingent? Or is there something more nuanced at play? Cognitive dissonance is at the heart of this insidious prejudice, write Berit Brogaard and Dimitria Gatzia. 

Imagine that Max claims to be a committed environmentalist but continues to consume animal products. Since animal agriculture is one of the main causes of climate change, you may be inclined to think of him as a hypocrite. A hypocrite, after all, is someone who professes to hold beliefs one does not hold.

But not all inconsistencies between beliefs and actions are instances of hypocrisy. In an ideal world, our actions would always reflect our attitudes. Our world is far from ideal. Research shows that while some of our actions are intentional, others involve unconscious, automatic responses. Our unconscious mind can often exert influence on our actions, for instance, when we act on the b