The Ecstasy of the Hyperreal in the Age of Trump

A Baudrillardian view on the war for attention.

In French theorist Jean Baudrillard’s postmodern world, individuals flee from the ‘desert of the real’ for the ecstasies of hyperreality and the new realm of computer, media, and technological experience. In this universe, subjectivities are fragmented and lost, and a new terrain of experience appears, which for Baudrillard renders previous social theories and politics obsolete and irrelevant. Tracing the vicissitudes of the subject in contemporary society, Baudrillard claims that contemporary subjects are no longer afflicted with modern pathologies like hysteria or paranoia, but exist in “a state of terror which is characteristic of the schizophrenic, an over-proximity of all things, a foul promiscuity of all things which beleaguer and penetrate him, meeting with no resistance, and no halo, no aura, not even the aura of his own body protects him. In spite of himself the schizophrenic is open to everything and lives in the most extreme confusion”. For Baudrillard, the “e

Continue reading

Enjoy unlimited access to the world's leading thinkers.

Start by exploring our subscription options or joining our mailing list today.

Start Free Trial

Already a subscriber? Log in

Join the conversation

killer smile 2 September 2021

It was so good to see you acknowledging this topic, it really feels great. Thanks for sharing such a valuable information which is very hard to find normally. I have subscribed to your website and will be promoting it to my friends and other people as well.
lincoln wedding videographer