“There is more to be said for stupidity than people imagine. Personally I have great admiration for stupidity” – the sentiment behind Oscar Wilde’s bonmot is strangely fashionable these days. For a good reason.

The music we are listening to influences our opinion of the wine we drink, the weight of the spoon influences how creamy we find the yoghurt and our moral assessment of strangers depends on what movie we have just watched. I call this paradigm of empirical findings the ‘We’re All Stupid’ paradigm.