The psychoanalyst Carl Jung created, or discovered, the notion of the collective unconscious almost a century ago. The idea is that humanity has a kind of shared, hive mind. Within the collective unconscious live archetypes (like the archetype of the hero, or the great mother) and myths (like religious myths or things like ‘the myth of progress’) amongst other shared unconscious material. Now, in the modern world, what was once a collective unconscious, the internet is making conscious. Writes Sharif Abdunnur. 

In the seemingly boundless digital cosmos, every click and keystroke tells a story, contributing to an ever-expanding narrative that is the essence of our collective consciousness. This virtual environment, an intricate mosaic of human interaction, serves as a living testament to Carl Jung's prescient vision of the collective unconscious — a shared repository of archetypes and experiences that lie beneath the surface of our individual awareness.