In the age of selfies and social media, the dichotomy between being and appearance is more and more apparent. Although he didn't use the word 'authenticity' per se in his multifaceted work, Jean Jacques Rousseau still provides us with key insights of unsurpassed relevance today, when advertisers abuse authenticity, and deconstructionist philosophers deride it.

Just as we wonder about the impact of globalisation on the individual, 18th century Parisians wondered what kind of subjectivity was shaping up in the largest European metropolis. Rousseau was a central figure in directing this transformation.

A tale of authenticity violated

More than in The Social Contract, Emile or his “Discourses”, Rousseau’s groundbreaking insights on authenticity are found in his 18^th century bestselling novel Julie, or the New Heloise.[1]

Julie d'Etange, the daughter of a nobleman, and Saint-Preux, her teacher of no social or economic standing, become secret lovers. Lord Bomston, an affluent British friend of Julie's father, comes to visit. Soon Saint-Preux sus­pects that he might be se­cretly negotiating for marrying Julie. A misunder­standing oc­curs and Saint-Preux challenges Lord Bomston. They eventually avoid the duel, but Julie's father inquires into Saint-Preux's reasons for being in the house. Lord Bomston, mean­while reconciled with Saint-Preux and informed about the love between him and Julie, decides to intercede. But the father, Baron d'Etange, disdainfully rejects the prospect of a marriage between Saint-Preux and Julie. A scandal is about to erupt and Julie urges Saint-Preux to leave town.

This is the crucial turning point in explorifor understanding authenticity. Partly to make up for the consequences of his faux pas, Lord Bomston offers Julie a large estate in Britain where she could live with her lover. Anticipating Julie's hes­itation, he puts forward two argu­ments.