The ability to convince people to want what you want - to wield soft power - is a powerful tool on the world stage. Both China and America have seen their reputations badly damaged by their handling of the Covid-19 pandemic and the unrest that's followed in its aftermath. Only through careful management of their reputations will either superpower be able to dominate geopolitics.
The battle for global domination
The hard fight for soft power
17th June 2020
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