Technological determinism is wrong

Culture, not technology, will change the future

Technology is often seen as the engine of social change. But this ignores the cultural forces and changes that enable technological shifts, as well as the fact that technology is often used to preserve the status quo, rather than usher in change, argues Lelia Green.

 

We have just experienced one of the most significant social upheavals in living memory. The COVID-19 pandemic made us review everything we took for granted: personal freedoms, community engagement, work, leisure, shopping, travel. It struck at the heart of consumer society, and it demanded to be taken seriously. And we changed: quickly, and dramatically.

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David Simpson 17 August 2022

Yes, but . . . it’s not either / or, it’s both / and - a dance between the two, as it has been since the stone axe and fire. The Black Death (1345) broke feudalism, and arguably made way for the modern era. It wasn’t “cultural”. The printing press (c. 1450) enabled literacy, the Reformation and, arguably, mass culture, as well as the dissemination of scientific ideas (e.g. Galileo’s discoveries were published in the Low Countries while he was under house arrest by the Catholic Church in Florence).

If we are (cultural) sheep we will let Meta et al control us. If we are angry and frustrated and convinced there’s a better option, we’ll use the technology to re-make society.